How to Get 90% of Your Business from LinkedIn | Aarti Ahuja Reveals Strategy on Business Giseness
This episode of Business Giseness features Aarti Ahuja, a personal branding and LinkedIn strategist helping professionals build visibility, credibility, and business opportunities. The discussion explores LinkedIn strategy, personal branding, content creation, storytelling, profile optimisation, authentic self-promotion, and how professionals and founders can turn online presence into meaningful business growth.
Episode Description
How can professionals build a strong personal brand and turn LinkedIn visibility into meaningful business opportunities?
This episode of Business Giseness features Aarti Ahuja, Founder & CEO of Amplify Consulting Services, Personal Branding & LinkedIn Strategist, Corporate Trainer, DEI Expert, and Life Amplification Coach. With over 25 years of experience across leadership development, corporate training, people growth, and professional development, Aarti helps individuals build their presence, communicate their expertise, and create greater impact.
The discussion looks at why many talented and experienced professionals struggle to build visibility online despite having valuable expertise. Aarti shares her perspective on personal branding, LinkedIn positioning, and why being good at what you do is not always enough to attract the right opportunities.
The conversation also explores how professionals can use LinkedIn to establish credibility, create meaningful content, tell better stories, and communicate their expertise without making their online presence feel forced or overly promotional. It also looks at the difference between having a large following and building genuine influence and trust.
Another key focus is the connection between visibility and business growth. Aarti explains how consistent content, strategic positioning, networking, and authentic communication can help transform LinkedIn interactions into meaningful conversations and potential business opportunities.
The episode also touches on LinkedIn profile optimisation, building confidence while showing up online, finding the right content approach, and developing a personal brand that reflects who you genuinely are. For founders, consultants, coaches, and senior professionals, the discussion offers insights into using LinkedIn as more than just a networking platform.
At its core, this is a conversation about personal branding, LinkedIn, visibility, credibility, content, and business growth - and how professionals can build an authentic online presence that creates trust and opens the door to meaningful opportunities.
