From Television Actress to Successful Fashion Academy Founder: The Inspiring Story of Shilpa Sachin Iyer | Business Giseness
From artist to entrepreneur - Shilpa Sachin Iyer shares her journey of building Sooji Dhara Designer Studio and navigating the challenges of turning creativity into a sustainable business. In this episode of Business Giseness, she talks about pricing, customer expectations, business discipline, and the mindset shift required to grow from a creative professional into a successful founder.
Episode Description
Shilpa Sachin Iyer’s journey is a testament to the power of passion, perseverance, and continuous growth. Starting her career in the media and creative industry, she built a strong identity as a creative professional before taking on the challenge of entrepreneurship. Driven by a desire to create something of her own, she founded Sooji Dhara Designer Studio, transforming her skills and experience into a successful business venture.
Featured on Business Giseness, her story sheds light on the realities of building a business from a creative foundation. Beyond talent and passion, success required learning essential business principles such as pricing services correctly, understanding customer expectations, managing operations efficiently, and creating systems that support long-term growth. Like many entrepreneurs, she faced challenges, setbacks, and moments of uncertainty, but her willingness to learn and adapt helped her overcome them.
Her journey highlights the importance of balancing creativity with business discipline and demonstrates how dedication, resilience, and a growth mindset can turn a passion into a sustainable enterprise. Through her work, she has not only built a successful brand but has also inspired and empowered aspiring designers and entrepreneurs to pursue their ambitions with confidence.
This inspiring success story offers valuable lessons for creators, artists, designers, and anyone looking to transform their expertise into a thriving business while creating a meaningful impact in their industry.

